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buick

Buick Mexico’s new campaign called “Re: Descrubre México” (“Re: Discover Mexico) seeks to promote the brand’s vehicles by transporting them to amazing locations. During this first phase they brought their cameras to San Blas and other areas of the Riviera Nayarit.

The Buick Mexico brand began an advertising campaign called “Re: Discover Mexico” in order to showcase its vehicles in fabulous locations. Thanks to the strong positioning of the destination as well as Chef Betty Vázquez’s popularity, Buick couldn’t resist including San Blas in its first phase of production.

This is a brand new campaign, which began with trips to Baja California, Guanajuato, Yucatán and now Nayarit. They shot four different spots in Nayarit: the area’s culture and nightlife, both shot in Tepic; and ecotourism with guide Francisco García as well as gastronomy with Chef Betty Vázquez in the area of San Blas.

This is the same Chef who strongly supports these types of private enterprise campaigns, where the marketing strategy also promotes the beauty of Mexico and, in this particular case, the Riviera Nayarit. On this occasion, Buick is also seeking an alliance with MSN in order to expand their reach.

It’s thanks to this mega network, which is linked around that world, that so many people are talking about the Riviera Nayarit on a domestic and an international level during the month of June. By the way, the culinary spot was the only one that included a published written interview as well as the video.

“We need to understand that one can’t walk alone anymore, life happens within a society. These alliances are going to allow us to more easily reach our goals within a shorter period of time and with a broader vision. And thanks to them, we’re all going to benefit,” said Betty Vázquez.

The spots from the Riviera Nayarit highlighted by these promotional videos inc luded La Tovara, Playa Las Islitas, Mexclatitlán Island, the Marietas Islands, Punta de Mita and, of course, a fair bit of surfing and the waves.

This campaign has already been running in the United States for the past four years; now in Mexico it’s scheduled to continue until Buick has driven the entire country.

Here’s a link to the videos: http://buick.prodigy.msn.com/city/263728578/video/36.

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 Blanca Treviño, CEO of Softtek.
 

If Mexico wants to meet its objectives in terms of technological innovation, it needs to work with more Mexican firms and talent, a strategy that would spark growth in the sector.

In an interview with CNN Expansion, one of the few women working in the technology industry in Mexico advised that the government needs to work more with startups and small and medium-sized businesses in order to encourage development of the local market.

This is a fundamental means of sparking entrepreneurship in the technology sector, said Blanca Treviño, CEO of information technology firm Softtek.

“This is a most favorable time to spark new enterprises; yes, there is a rhythm of growth, but we need more new businesses. Something that would facilitate this would be Mexico giving more opportunities for new businesses to provide their services.”

If all the government is going to do is offer broadband access, technology businesses won’t have the opportunity to become integrated into the market, she said during the technology exposition, Campus Party 2014 in Zapopan, Jalisco.

She cited the United States, China, Spain, India and others where the participation rate of national firms in government projects stands around 40%. In Mexico the figure is barely one per cent, according to the consultancy Gartner.

“This makes it very difficult for the sector,” Treviño continued. “This local consumption is fundamental for the growth of small and medium-sized businesses. I’m not saying don’t give the contracts to foreigners, but I would like to see a balance, this is key.”

One way of achieving that would be through the integration of local firms into government purchases for projects such as the National Digital Strategy (EDN). Treviño said three foreign firms appear in the contracts currently approved by the EDN, Google, Microsoft and Oracle, yet only one Mexican firm is among them, which is a distributor for an American firm.

Treviño was one of the presenters at the event in Zapopan. Based in Monterrey, Softtek is an international provider of IT services with offices in Latin America, United States, Europe and Asia.

She wrote late last year on Quartz that Latin America is becoming a hotbed for business innovation. “A growing middle class with disposable income coupled with the rise of the digital information economy and increased access to mobile broadband has created ripe conditions for innovation throughout the region.”

According to the Inter-American Development Bank, broadband internet access has tremendous potential to promote growth. The bank states that a 10% increase in broadband penetration in Latin American countries brought about an average increase of 3.19% in per-capita GDP, an 2.61% increase in productivity and generated 67,000 new jobs.

[readon1 url="http://mexiconewsdaily.com/news/buy-tech-services-locally-encourage-growth-says-firms-chief/"]Source:mexiconewsdaily.com[/readon1]

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Foto-Grupal-miembros-SATW-y-industria-localThe Society of American Travel Writers (SATW), CANADA chapter, visited Puerto Vallarta for the purpose of experiencing the warmth of our local people, nature, activities, food, landscape, and so much more our tourist destination has to offer.  Following their return to Canada today they can share to the world their impressions of our city.

A combined effort was made by the Puerto Vallarta Tourism Board, The city Hall, Hotel association and tourism board, and several local tourism companies, so the writers could have a full and amazing time and discover the beauty and magic of Puerto Vallarta.


  • They loved to hear the wisdom of local people.
  • Not only traveling and doing vacational activities, but being able to do this with mexicans allowed them to know more about the culture, politics, philosophie, costumes. An authentic experience
  • They got to know more than resorts, like San Sebastian Del Oeste, so close to Puerto Vallarta and a whole new experience.
  • Amazing sunrise, sunsets, a sky filled with pretty colors.
  • Heart warming moments like bringing the baby turtles into the water.
  • Local people are warm and friendly, those who work in the tourism industry are definitly embassadors of Puerto Vallarta


They felt welcomed and with a sensation of being at home.

[readon1 url="http://www.vallartatoday.com"]Source:Vallarta Today - October 20, 2012 - Rocío del Carmen Delgadillo Bucio[/readon1]

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It is the result of five years of economic and financial crisis in the United States, which seriously affected the tourism industry of this city

This 2013 has been the year of unemployment in Puerto Vallarta, it has been the year in which various sectors of the local tourism industry hit bottom in both the number of deals closed and the amount of lost work places.

In terms of employment, the record high was in 2007 when there were 54 thousand 474 insured workers in the sub-delegation of the Mexican Social Security Institute (IMSS) of Puerto Vallarta, all formal jobs and acceptably well paid.

However, the economic and financial crisis that began in the U.S. in the last quarter of 2008 seriously affected the local tourism industry, which began recording a steady decline since the arrival of foreign tourists, which finally ended by collapsing Vallarta's tourist industry that year.

To date there are about 4 thousand 345 formal jobs lost and 25 thousand 358 less stores, according to the figures revealed by the sub-delegation of the IMSS and the local National Chamber of Commerce (Canaco).

The General Secretary of the CTM on the north coast of Jalisco, Rafael Yerena Zambrano said that in the most recent three months this year, the loss of jobs in Puerto Vallarta has worsened as never before in the last four decades.

The also general secretary of the Federation of Workers of Jalisco (FTJ-CTM) stated that in the 40 years that he has of dealing with syndicate matters in this city "we had never seen a crisis as strong as the one we are living now in Puerto Vallarta".

He asserted that there are no liquid assets, no investment and, most seriously, no employment, however, that "there is a great willingness of the employer to keep the job sources, but it is costing a lot of effort".

He also acknowledged that there is a very positive attitude among workers to take more than one day a week off and to take early holidays in an attempt to keep their jobs and avoid being cut by the companies, as "the situation is very difficult".

He said that the situation worsened in the city "since 90 days ago and what is dangerous and disturbing is that it is presented at the end of the year, and finishing a year with a crisis in Puerto Vallarta involves more risks".

He noted that the employment crisis in this city is even stronger than the economic and financial crisis at the end of 2008, since it "is not a matter of Vallarta, but a national and even international economic issue, so we have to worry because if the United States gets a cold, we get pneumonia".

He noted that in addition, in recent years the arrival of tourism of less economic power has done a lot of damage to the tourist destination, and he attributed the all included packages to the arrival of tourism of lower and narrower means.

"The purchasing power of our tourists is very low, tourism that does not spend as much money has arrived, yes we fill the hotels, but they come with everything included and our hoteliers have had to lower their rates in over 50 percent and now almost all the hotels are all inclusive because they have no other choice to be able to promote themselves, then that also results in that there isn't an acceptable economic impact".

The labor leader said that while in Puerto Vallarta all businesses depend directly or indirectly on tourism, about 90 percent of workers are integrated to tourism activities, which would mean about 45 thousand employees joining the industry sector today.

BUSINESS CLOSURE

In turn, the president of the local Canaco, Martin Puebla Ontiveros, said that a recent study of the corporate body showed that in the 2007-2012 period, 40 thousand 980 businesses were in operation, while during the first half of this year only 15 thousand 622 were accounted, ie there are 25 thousand 358 less stores then a little over five years ago.

He commented that the key internal factors that have exacerbated the crisis are a lack of planning, training and advice to entrepreneurs, while the external economic problems are international, the influenza crisis of 2009, the increase in commodity prices and the fall of the U.S. economy, which has hit the local tourism sector.

He said that other factors that caused this mass closure of businesses were the tourism crisis and the annual increase in local, state and federal taxes, which apply whether or not there are sales.

In the statistics of the Canaco it can be seen that the most beaten sector is the overall grocery sales (stores), as in the aforementioned period there was a shrinkage from 2 thousand 795 businesses to 1 thousand 202 by 2012, a difference of minus 1 thousand 523.

The urban crafts had 1 thousand 443 stores six years ago and only 580 last year; the administrative offices passed from 959 to 226 open companies, a differential percentage of minus 733; another beaten sector was the clothing stores with minus 943 stores in 2012, when six years ago there were 1 thousand 371 such businesses.

He also argued that small and medium enterprises had not been supported as they should in the hard times during and after the influenza crisis of 2009, "others simply didn't adjust to new ways of doing business with the marketing strategies and the linking to new tools for wealth creation".

The leader advised the entrepreneurs to approach the Chamber of Commerce for advice on starting a business, since the early months, and even years, are the most difficult to bear, "it is not enough anymore to put out a table to sell or rent a business to see what to offer, if there is no market, no strategy or planning it is more likely to lose the investment and close down ".

CRUISE SHIPS TOUCHED BOTTOM

Moreover, the fall in the international cruise ship arrivals this year led to the closure of businesses and the consequent unemployment of people who were integrated into the supply chain of this industry in Puerto Vallarta.

Figures from Canaco Vallarta show the closure of dozens of stores dedicated to the care and provision of services for international cruise passengers, which this year hit rock bottom in terms of number of arrivals.

At the end of this year, the port terminal will have received close to 85 cruise ships, which represents the lowest number in the past 20 years, after the cap in 2008 with the arrival of 276 boats.

The unemployment problems generated by the lack of tourism in the region worsened during the period of May 14 to September 5, during which the cruise industry recorded a single arrival, ie four months were almost motionless in the port.

Martín Puebla Ontiveros warned that businesses related to the international cruise industry and members of the business organization also suffered in the terms of job losses and closure of premises.

He established that the fall in the number of cruise ship arrivals to Puerto Vallarta in the past two years decreased economic activity in the port, mainly in between tourism service providers such as tours, zip lines and even jewelry stores, a situation that also resulted in the downsizing of employees in the businesses that directly depend on the activity generated by international cruise ships arriving to the city.

He explained that even though 2014 comes with a larger number of ships in the Mexican Pacific route, consisting of Los Cabos, Mazatlan and Puerto Vallarta, the companies were in need of temporarily laying off some workers in the offseason of cruise ship arrivals, especially during the period from May to September.

It should be noted that businesses engaged in the sale of souvenirs, installed on the port terminal of this city practically live "on a day by day basis", as the income they get from passengers who hire services is not enough, in fact, it is estimated that the passengers who contract services amounts to 500 people per boat, since on a cruise there are between 2 thousand and 2 thousand 500 potential clients.

Recently tourism authorities from Puerto Vallarta formed together with Mazatlan and Los Cabos, the Council of the Pacific Route, to implement measures to promote the three marine terminals, as well as dialogue with cruise companies.

DOWNWARD JOB NUMBERS

After the economic crisis that began in 2008, in recent years there has been a 4 percent wage increase that has not even served to cover inflation and that has resulted in a reduction in the purchasing power of families in this port.

The economist Hugo Rojas recalled that in that year started the international economic crisis that hit Puerto Vallarta for what happened in the United States and which was aggravated by the influenza AH1N1 health crisis.

The former head of the Municipal Economic Development Department at the port announced that the northern coastal region keeps an important population growth; in 1970 it only accounted for 1.75 percent of the total population of the state of Jalisco and the Guadalajara Metropolitan Area the 49.64 percent; by 2010, the North Coast was the 3.96 percent and the GMA increased to 63.23 percent.

Puerto Vallarta attracts many workers from neighboring towns and the neighboring state of Nayarit. Therefore, by 2030 it is estimated that the North Coast will represent 5% of the population of Jalisco and the 71.24% of the GMA.

In terms of jobs, the record high was recorded in 2007, when there were 54 thousand 474 insured workers in the IMSS, however, following the U.S crisis that began in late 2008, in this region in 2010 there were only 49 thousand 700 employees registered in the IMSS, which marked the first major loss of seats. In 2012 the loss still had not been recovered, as there were 50 thousand 129 workers registered in the IMSS, a figure that has prevailed and has even declined in the first half of this year.

The service sector remains the main source of formal employment in Puerto Vallarta, as it concentrates 85 percent of the workforce, followed by the secondary sector (processing) with 15 percent, while the primary sector (the farms) have almost disappeared as an economic sector, where a decade ago it represented at least 2 percent of the jobs.

These figures prove that tourism represents only 90 percent of the economy, in fact there are more and more jobs in other areas, such as government, financial services, services to third parties, which are also increasingly having a greater participation of the total.

BUSINESS CONFIDENCE

The companies that survive the economic storm of recent years will be able to start a gradual recovery in the last quarter of the year, with the expectation that the results of promotional campaigns of tourism that are being made, improve the flow of resources from tourism to other sectors.

For the president of Coparmex Puerto Vallarta, Arnulfo Ortega Contreras, one should not be pessimistic but plan coping strategies in times of crisis, which can also represent an opportunity for businesses to engage the new market conditions and direct themselves more toward local consumers.

He acknowledged that there have been difficult years since 2009, when there was the influenza emergency, and that to date there has not been a full recovery.

However, he said that many employers have been smart and do not depend solely on tourism or offer their products and services only to visitors, "they have been years to focus on the regional market which has continued to grow."

He said that from hotels, which have designed options so that local residents get to know them and buy in them to the restaurants and bars, they have developed strategies to capture the attention of local consumers, in periods when foreign tourism has been scarce.

He said that another strategy is to approach business chambers such as the Coparmex, with advisors, counselors, and a number of experts in the design of strategies to cope with a crisis, this should not be seen as a cost but as a as investment as through the Coparmex help can be managed from the federal and state governments, with tax, legal and business advice to succeed.

He said that this is a time to close ranks among entrepreneurs, so that one buys inputs from others, ingredients and items needed to make a craft, a food that can be distributed in a small, medium or large business of the region, the key is to seek advice and alternatives for not closing businesses.

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[readon1 url="http://vallartaopina.net/2013/10/12/cierre-de-negocios-y-desempleo-la-otra-cara-de-vallarta-en-2013"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

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California

Over the past 7 years, California has continually topped the list of states of origin for visitors from the United States to the Destination; as a result, there are new incoming flights from that area as well as intense promotional activity.

The Riviera Nayarit has found its favorite natural market in California—this is why it was the site of the most important Promotional Tour held during the month of June, sponsored by the Riviera Nayarit Convention and Visitors Bureau (CVB).

Dinner seminars for 230 travel agents were held in San Diego, Newport Beach and Los Angeles. Thirty business partners including hotels, airlines and tour operators also attended the events.

Several strong accounts in the luxury market enjoyed specialized workshops during the tour; these included Protravel, Balboa Travel, Worldview Travel and Altour, just to mention a few. There was also an open house held at Pleasant Holidays, where 60 reservations, groups and weddings agents working with this important tour operator received updates.

“During the past seven years—at least—California has been the state that sends over the most tourists to the Riviera Nayarit, even during the crisis. It’s essential that we keep its agents updated and offer them the latest sales tools so we can continue to count on their presence within the Destination,” assured Marc Murphy, Managing Director for the Riviera Nayarit CVB.

The new Southwest and Alaska Airlines flights from Orange County that started this year were the topic of conversation during the presentations by the Riviera Nayarit and Puerto Vallarta.

The stats gathered from the Riviera Nayarit CVB’s Survey confirm California’s lead as a market of origin to the Destination. In 2014, 27.5% of tourists from the US came from California.


California is so important for Nayarit that the State Government holds an annual Nayarit Fair in California for all the ex-residents that now call that state home.

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 CaptainMorgan

The latest commercial touting the brand’s newest drinks is now showing on TV screens throughout the United States and on social media channels; to date there have been over 43 thousand views on YouTube.

Sayulita—also known as the Riviera Nayarit’s Surfing Capital—continues to elevate its positioning on a major scale. The media’s interest in this hippie chic village piqued the interest of the producers of Captain Morgan USA, prompting them to choose it as the location for one of its latest commercials.

Captain Morgan put together several commercials for the launch of its new tropical flavors, with the Sayulita version being the most attractive of them all.

The ad presents model Chrissy Teigen as “Paquita Pantalones” in a skit they titled “I Know What You Drank Next Summer,” where she encourages watchers to surrender to the three new tropical flavors.

Captain Morgan is known for its very popular marketing campaigns. This commercial has been aired on open TV channels throughout the United States, as well as on the social media channels managed by the model, the rum brand and the Destination.

The Riviera Nayarit Convention and Visitors Bureau worked behind the scenes to help with the production of the commercial after the Captain Morgan brand contacted them when they chose Sayulita as the location for the shoot.

The taping took place over the span of a week last February and generated an immediate influx of $200 thousand Mexican pesos to the region via the services used by the production crew.

 

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 The Tourism Tianguis made ​​in Puebla proved fruitful for the region.

The participation of Puerto Vallarta and Riviera Nayarit at the tourist market held in Puebla enabled both delegations reinforce the joint promotion of the region and confirm arrangements with trading partners, who strongly support the promotion this year. The presidents of both hoteliers beach destinations, Ignacio Cadena Beraud and Fernando González Ortega, were satisfied with the results for the Tourism Tianguis, where commitments were strengthened joint promotion for which there are 10 million dollars be provided by the Tourism Board of Mexico (CPTM).

The stock exchange of $ 10 million will be invested in the promotion in the U.S. and Canada, at a rate of 75 percent and 25 percent, respectively.

These resources will be applied in cities that are natural markets for the two destinations of this region where there is air connectivity to these destinations.

Riviera Nayarit's presence was felt strong during the Tourism Tianguis, where priority was promotion work together as one strategy to attract more tourists to the destination.

Nayarit  have followed the guidelines laid down by the President, Enrique Peña Nieto, and the governor of Nayarit, Roberto Sandoval Castañeda, who have realized a special bag of resources for the joint promotion of Riviera Nayarit and Puerto Vallarta.

The main destination Nayarit maintained a busy schedule working with wholesalers and industry professionals, whose main focus was to make arrangements to jointly advertise the two destinations.

Between Monday, Tuesday and Wednesday were held 15 meetings with the wholesalers that generate increased tourist traffic to the region, to establish strategies to promote Puerto Vallarta Riviera Nayarit.

Gogo Tours, Orbitz, itravel2000, Expedia, Us Airways Vacations, Funjet, Transat, Pleasant Tours, Apple Vacations, Sunwing, Travel Impressions, Alaska Airlines Vacations, Air Canada Vacations, Classic Vacations and Travelocity, are some of the wholesalers with whom held these meetings.

In addition, the Convention and Visitors Bureau (CVB) of Riviera Nayarit worked independently in order to maximize the window which meant the Tourism Tianguis and scheduled meetings with wholesalers solo from Brazil, Argentina and Colombia, among others, giving track and promotion with an eye to the opening of new markets in Latin America.


[readon1 url="http://www.vallartaopina.net/index.php?mod=sec&cat=loc&ele=21049"]Source:www.vallartaopina.net - Translated by: Suyapa M Ajuria[/readon1]

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The Secretariat of Economy (SE) ​​announced the call for participation in the National Entrepreneurship Award 2012, which is aimed at individuals and companies that have taken steps to entrepreneurship or entrepreneurial training to support economic development of the country.

The agency said that the contest includes categories of entrepreneurs, business incubators and drivers agencies entrepreneurial culture.

Among some requirements that participants must cover  letter of motivation, executive summary and business plan, high before the Ministry of Finance, trademark and / or patent, and photographic evidence of the company for the cases that warrant.

The details of the call are available on the website www.preminacionaldeemprendedores.economia.gob.mx that will be available starting this Thursday and the deadline for registration and reception of information and documentation, will be until  October 5

The evaluation process will be conducted by a committee that will review and qualify the information provided by candidates, which will be submitted to a Council Awards which will be composed of experts in business. [readon1 url="http://www.prensaglobal.com/notas/24949.html"]Source: Prensa Global - Translation by Suyapa Ajuria[/readon1]

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By Jerry Limone

The major U.S. car rental companies have agreed to support legislation banning the renting of recalled vehicles, according to a news release issued by the U.S. senators who sponsored the bill.

carrentalsHertz, Enterprise Holdings, Avis Budget and Dollar Thrifty endorsed the legislation, as did the American Car Rental Association.

While car dealers are prohibited from selling a recalled automobile, rental car companies are not barred from renting or selling one. The new Senate bill would require that rental companies ground a recalled vehicle no later than 24 hours after the rental company gets the recall notice. Rental companies will have up to 48 hours for recalls that include more than 5,000 vehicles in their fleet.

Also, the law would give the National Highway Traffic Safety Administration authority to investigate and police the recall safety practices of car rental companies.

The car rental companies called the proposed law "consensus legislation." It was sponsored by Charles Schumer (D-N.Y.), Claire McCaskill (D-Mo.) and Barbara Boxer (D-Calif.).

The senators were joined for the Thursday announcement by Cally Houck of California, whose two daughters were killed in 2004, when their rented Chrysler PT Cruiser began leaking steering fluid and caught fire before crashing into an oncoming truck. Enterprise rented the vehicle to the girls despite a safety recall for problems with the steering column.

After a court case, Enterprise had to pay the Houck family $15 million in damages.

In memory of the Houck daughters, the Senate bill is named the Raechel and Jacqueline Houck Safe Rental Car Act of 2012.

[readon1 url="http://www.travelweekly.com/Travel-News/Car-Rental-News/Car-rental-companies-agree-not-to-rent-recalled-vehicles"]Source: travelweekly.com[/readon1]

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Puerto Vallarta, Jal.- With an excellent attendance, the Business’ ABC seminar was held this past Thursday. The seminar was offered by Puerto Vallarta’s Authorities, the office of Economic Development and Jalisco’s Board of Business Development (FOJAL); with the purpose of providing micro, small and medium entrepreneurs as well as to businessmen, valuable tools to empower and help their businesses to grow.

The course was taught by Juan Carlos Lemus, from FOJAL, to 79 businessmen and local entrepreneurs, who met the criteria to develop their business plan through nine specific steps; allowing attendees to identify the strengths, opportunities, risks, internal and external factors of their projects, as well as to establish objectives to achieve better organizational, operational and financial planning skills.

Álvaro Mora Maciel, Director General of Economic Development, said he was satisfied with the turn out of this seminar "you can tell that Puerto Vallarta’s citizens want their business to improve and to continue growing".

He explained that the aim of this seminar was for entrepreneurs to implement valuable tools to develop their activities and at the same time, "those who approach the office of General Direction of economic development to get to know the programs and services that we are offering as a municipal government so they can grow and improve their business, start a new one".

He also informed participants about the programs and services offered by the department of which he is responsible. Many of those programs are considered innovators at national level, such as the job search program that concentrates the job vacancies of the municipality in a single space, saving time and money to job seekers, who can have accessed from any mobile device; as well as the Intelligence System for Economic and Urban Development (SIDEURBAN), that shows in a geographical way all the information about the potential of a place, and the investment spaces available fo,r in Puerto Vallarta.

Mora Maciel said that that during the holiday period (Holy week and Easter), the office of Economic Development, located in the municipal Presidency, will remain opened for guidance , catering and to provide the services they offer, as well as the support for businessmen and entrepreneurs to answer their calls inquiring about funding for their businesses.

[readon1 url="index.php?option=com_sobipro&pid=1&sid=703:mar&Itemid=212"]Source:www.VallartaToday.com-by MAR Translation Services[/readon1]

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pesofrontIn December, there will be an increase of at least 3 percent in the prices of clothing, toys and electronics, due to the increase in the dollar, confirmed President of the National Chamber of Micro-Commerce (Canacope) Octavio Corvera Álvarez.

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The Pulse: Carnival returns to year-round Mexican Riviera cruises.

Why it Rates: Love for the West Coast! The Carnival Miracle now will operate weekly Mexican Riviera cruises year-round from Long Beach, Calif., starting in October, the first such deployment since 2012. Westerners have long been asking for the longer cruises all year from the Los Angeles area, especially in the peak summer travel season. The new itineraries also mark a return to Mazatlán, as well as calls to Puerto Vallarta and Cabo. Along with the two- to four-night getaways offered by Carnival Imagination and Inspiration, Carnival now will carry about 600,000 passengers annually from the West Coast. — Theresa Masek, TravelPulse cruise editor

Carnival Cruise Lines has made two exciting enhancements to its West Coast cruise operations, deploying two highly attractive Spirit-class ships featuring a variety of Fun Ship 2.0 innovations as well as a huge number of balcony staterooms.

The new deployments include Carnival Miracle introducing year-round seven-day Mexican Riviera departures from Long Beach, Calif., beginning in October 2014, and Carnival Legend operating the line’s Alaska program from Seattle in May 2015.  Carnival Miracle and Carnival Legend will also offer four Hawaii cruises in 2015-16.

Carnival Legend recently underwent an extensive makeover that added a host of new features, including WaterWorks, highlighted by Green Thunder, the fastest and steepest water slide at sea,  and the RedFrog Pub, a Caribbean-inspired watering hole serving the line’s private label draught brew, ThirstyFrog Red. The full-service Bonsai Sushi restaurant offering Asian specialties and Cherry On Top, a confections and novelty store, were added, as well.

Carnival Miracle also offers a wide range of innovations, including the Serenity adults-only retreat featuring its own pool and full bar service, the Punchliner Comedy Club presented by George Lopez with up to 20 family-friendly and adults-only shows each week, a wedding chapel, a luxurious 14,500-square-foot health and wellness facility, and an enclosed corkscrew water slide full of exhilarating twists and turns.  Carnival Miracle will also undergo a dry dock in March 2015 that will add a huge variety of additional Fun Ship 2.0 features.

Carnival Miracle and Carnival Legend each offer fun, supervised programs for children ages 2-17, as well as nearly 850 ocean view and balcony staterooms – perfect for viewing the beautiful passing scenery.

“Carnival is the leader in West Coast cruising with more ships and itineraries than any other cruise operator. With these new deployments, we’re providing two spectacular Fun Ship 2.0-equipped ships with even more fantastic features for our guests to enjoy, as well as additional opportunities to experience the rich diversity of this popular sailing region,” said Gerry Cahill, Carnival president and CEO.  “Our travel agent partners have expressed an interest in a greater variety of West Coast options so we are very pleased to provide these attractive, value-packed ‘Fun Ship’ cruises to market to their clients,” he added.

Year-Round Mexican Riviera Cruising

Carnival Miracle will introduce year-round Mexican Riviera cruising from Long Beach on Oct. 4, 2014.

The program will encompass three different week-long itineraries, including a new three-port, seven-day cruise featuring Mazatlán on the majority of departures.  In addition to the call in Mazatlán, the new three-port itinerary will feature the stunning Mexican resort destinations of Cabo San Lucas and Puerto Vallarta.

The full day call at Mazatlán will provide guests with ample opportunities to explore this scenic seaside destination, which features world-class beaches and sportfishing, as well as the Malecon, an outdoor promenade lined with shops, restaurants and centuries-old architectural structures.

Carnival Miracle’s year-round schedule from Long Beach also includes two other itinerary options.  The first is a seven-day, two-port itinerary that features a stop in Cabo San Lucas, along with a two-day overnight stay in Puerto Vallarta.  While in Puerto Vallarta, guests can explore this tropical paradise known for its beautiful beaches, excellent diving, and sizzling nightlife. The second alternate itinerary includes a visit to Puerto Vallarta, along with a two-day call at Cabo San Lucas, known for its white-sand beaches, turquoise waters and the distinctive El Arco (The Arch), a 30-foot-high rock formation where the Pacific Ocean joins the Sea of Cortez.

Carnival Legend to Alaska

Following its inaugural season in Australia, Carnival Legend will operate the line’s seasonal Alaska program beginning in May 2015.  In total, 16 week-long Alaska cruises will operate from the Port of Seattle from May 26 to Sept. 8, 2015, departing each Tuesday.

Port calls on these voyages include the popular Alaskan towns of Skagway, Juneau and Ketchikan, as well as Victoria and cruising Tracy Arm Fjord or sailing Glacier Bay.   Carnival Legend will also operate a special one-time eight-day Glacier Bay voyage departing Vancouver May 18 and arriving in Seattle May 26, 2015.

Each of these destinations offers a rich history and culture, along with awe-inspiring natural wonders, including calving glaciers, magnificent fjords and native sea and animal life. A wide range of shore excursions – from helicopter flightseeing and rainforest canopy tours to hiking, canoeing and kayaking expeditions – are also available.  Carnival Legend will also feature an on-board naturalist who educates guests on the region’s colorful history and points out animal and marine life from the ship’s bridge.

Say Aloha to Hawaii

Carnival will offer four Hawaii sailings in 2015-16 – an 11-day cruise on Carnival Legend departing from Honolulu in May 2015 and three 15-day voyages aboard Carnival Miracle operating round-trip from Long Beach in October and November 2015, and November 2016.

The 11-day Hawaii voyage on Carnival Legend will depart Honolulu May 7 and arrive in Vancouver May 18, 2015, with extended stops in Kauai, Maui, Hilo and Kona, along with an overnight call in Honolulu.

Carnival Miracle’s three Hawaii cruises will operate round-trip from Long Beach departing Oct. 17 and Nov. 28, 2015, and Nov. 16, 2016. On these sailings, guests can visit the stunning island destinations of Maui, Honolulu, Kauai, Kona and Hilo, as well as Ensenada, Mexico.

These voyages provide guests a variety of opportunities to get an “up close and personal” look at the Aloha State, from hiking across volcanic rock formations and relaxing on some of the world’s most famous beaches to learning more about rich Polynesian cultures and getting a bird’s eye view of the lush countryside via a breathtaking helicopter tour.

Reservations

Reservations are currently being accepted for the new itineraries operated by Carnival Miracle and Carnival Legend.

For additional information and reservations, call 1-800-327-9501 (individual) or 1-800-327-5782 (groups) or visit the line’s travel agent Internet portal, GoCCL.com.


[readon1 url="http://www.travelpulse.com/news/cruise/carnival-launches-year-round-mexican-riviera-sailings-on-miracle.html"]Source:www.travelpulse.com[/readon1]